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Aveda Product Marketing Executive

Country : Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Do You Want To Be Part of Something Exciting? At The Estée Lauder Companies you can play a
role in our global success! We are one of the world's leading
manufacturers and marketers of quality skin care, makeup, fragrance and hair
care products. Our products are sold in approximately 150 countries and
territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives,
Lab Series, Origins, Tommy Hilfiger, MAC, Kiton, La Mer, Bobbi Brown, Donna
Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors,
Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric
Malle, GLAMGLOW, By Kilian, BECCA and Too Faced. What You'll Need To Succeed:
Minimum Education Level: Master degree or
equivalent in Business, Marketing, Engineering
- Analyzes the business, evaluates competitivechallenges, and identifies opportunities for growth
- Workswith Brand manager to develop marketing and sales objectives (includingsales volume and profit forecasts), plans and budgets
- Considersglobal Brand objectives and offerings, marketing guidelines, cost ofgoods/pricing objectives, manufacturing feasibility, and localmarket/competitive trends
- Formulatemarketing and sales objectives
- Makeproduct selection, assortment and pricing decisions
- Makesdecisions on promotional items (including collateral) and creativeconcepts
- Sharesfindings on market trends (customers, prices, products and competition)with Brand manager to identify market-specific needs in terms of product,promotions, and creative concepts, especially when they deviate fromglobal guidelines and offerings
- Assistsin determining discontinuations and price increase recommendations forexisting products and price for new products
- Developsforecasts for products and promotional materials and shares with Brandmanager
- Assistsin the development of fiscal year budgets. Presents the marketing budgetto Brand manager, reviews and revises
- Buildsrelationships with business partners and key customers; makesrecommendations to Brand manager on yearly targets, as well as oncounter/store site selection and supports Brand manager in negotiationswith business partners
- Maintainscompetitive library and is the main source of competitive documentation.Prepares market trend updates
- PreparesBrand category performance analysis and responsible for Brand segmentcategory reviews as needed
- Prepareall analyses for pricing, cost of goods, price increase or line editingprojects.
- Prepares cost/retail objectives capturing comparable Brand andcompetitive pricing.
- Responsible for COG feasibility analysis and workrequests for new projects.
- Conductspost launch evaluation analysis of major programs
- Identifiescost-saving and value-enhancing opportunities for the Brand
What We Offer:
Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are
at the forefront, leading the way with our diverse portfolio of 25 exceptional brands.


Additional Job Specifications:
- Strong analytical skills; the ability toidentify critical concerns and prioritize; problem-solving abilities
- Creative/innovative thinking
- The ability to handle a multitude ofprojects and issues at one time
- Excellent team player and interpersonalskills; the ability to interact with all levels within an organization
- Organization and an orientation to detail
- Self-motivation; High energy level; theability to work independently
- An interest in learning and the ability tointegrate information to identify the implications of macro trends for thebusiness.
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