CRM Manager

CRM Manager

QUALIFICATIONS AND JOB DESCRIPTIONAt Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose and values. We are united by a common goal - to reimagine the future of beauty.Sephora has been active in Turkey since 2007, with 41 stores and online in 10 different cities. As Sephora Turkey, we are looking for a "CRM Manager"Mission:Maximize customer engagement & retention and develop a comprehensive client segmentation and personalized marketing strategy to drive improved loyalty , long term sales and share of wallet with Sephora clients aligne with companies CRM and eCRM strategies.
You will be responsible for:· Collaborate with stakeholders to define target customer segments, create personalized marketing campaigns, and implement effective customer lifecycle management programs.· Plan and manage all CRM activities in accordance with the yearly animation plan· Manage Sephora's loyalty program, ensuring its effectiveness in driving customer retention and satisfaction.· Develop and implement strategies to attract new members, increase participation, and drive member engagement· Manage generating regular reports after each campaign and make it shared with all related departments.· Set up strategies for customer recruitment campaigns, customer retention campaigns, and co-branding campaigns· Monitor card distribution & recruitment rates of stores on a daily, weekly and monthly basis and motivate teams in order to reach higher card recruitment rates.· Define call center performance criteria's and measure the results on a routine basis· Email and Direct Marketing Campaigns: Develop and execute email and direct marketing campaigns targeted at various customer segments.· Analyze and map the customer journey across various touchpoints, identifying opportunities for improvement and increased personalization.· Budgeting and monthly follow up of the animation income Do not hesitate to apply if you have... or if you...University degree in Marketing, Business, Engineering or any related fieldAt least 8+ years of proven work experience in CRMExpertise with analytical CRM systemsStrong communication skills along with customer oriented attitudeHave excellent verbal and communication skills in EnglishDemonstrate ability to convey a sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus and respect.Demonstrate strong problem-solving skills with the ability to solve complex problems.Demonstrate agility and action and lead others to follow.While at Sephora, you'll enjoy...The people. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.The culture. As a leading beauty retailer within theLVMH family, our reach is broad, and our impact is global. At Sephora we are a community of 52,000 passionate team members across 34 markets and 3,000+ stores.Diversity, Inclusion & Belonging?We pledge to create a beauty community where everyone's uniqueness is celebrated, respected, and honoured. Sephora recruits and recognises all types of talent, and is committed to both prevention of all discrimination and the respect of individuality. You can unleash your creativity, because we've got disruptive spirit. You canlearn and evolve, because we empower you to be your best. You canbe yourself, because you are what sets us apart.