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Group Product Manager - l'Oréal Paris Elseve

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The world leader in beauty, present
in 150 countries on five continents!
Our 34 international brands include L'Oréal Paris, Kiehl's, Vichy, Giorgio
Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New
York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU,
L'Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand
İpek and more.
For more than a century, L'Oréal has devoted itself solely to one business:
beauty. We strive to be the 1stbeauty-tech company all
around the world!
The group's mission is to provide the best in cosmetics innovation
to women and men around the world with respect for their diversity. We
want to bring beauty to all people. Our ambition for the coming years is
to win over another one billion consumers around the world by creating the
cosmetic products that meet the infinite diversity of their beauty needs and
If you are ready to take charge of your career and join us on our quest for
the next billion consumers, follow us to get the insider scoop on our business,
culture, and tips on how to join us to shape the future of beauty. Join our Consumer
Products Division!
We are looking for a Group Product Manager for L'Oréal Paris
Elseve Brand under our largest division Consumer Products to define the
strategic orientations and the long term marketing plan for the brand, monitor
the portfolio (new launches, pillar products' renewal and animation of core
catalogue), own and effectively drive the brand's strategy. GPM will report to
the Marketing Manager and will develop and manage a strong and talented team.
- Define and guide the country brand strategy consistent with the
international brand positioning and the country's priorities to contribute to
continued growth of the brand
- Define the strategic directions and the 3-year marketing plan, guide
portfolio priorities (new launches, pillar products reanimation)
- Steer the collection and analysis of consumer and market insights
- Take ownership of international launches and create the right angle to
locally to build integrated, engaging consumer brand experiences with the
ultimate "beauty tech" vision of the company.
- Lead the marketing mix strategies (IMC/360/Digital/Retail) and the
adaptation of communication (imagery, digital, point of sales)
- Develop media and promotion plans
- Manage the budget (sales forecast; price strategy, profitability of the
brand, P&L, etc.)
- Mobilise other departments (sales, logistic, education, etc. ) and partner
agencies to develop a broader business strategy
- Define clear messages to present to top management and accompany the teams
in the preparation of meetings
- Build, develop and manage your team, train them and develop their marketing
expertise and know-how
- 4 years university degree and excellent communication skills in English
- Min 6 years of experience in marketing (with a focus on brand development
and execution in FMCG)
- Min 1 year of experience in team management
- Strong analytical problem solving, communication and negotiation skills
- Team player; collaborative
- Innovative,creative, ambitious and able to take initiative
- High growth mindset and results driven
- Having a market and consumer insight in beauty industry, especially
haircare is a plus
- The ultimate place to win and achieve your career dreams if you take
initiative and push the boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in the business, and the
most passionate people
- A diverse environment
- Opportunity to be at the center of digital transformation
- World class training and development
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