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Kiehl's Senior Online Manager

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

The world
leader in beauty, present in 150 countries on five continents!
Our 34
international brands include L'Oréal Paris, Kiehl's, Vichy, Giorgio Armani
Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York,
Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L'Oréal
Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and
more.
For more
than a century, L'Oréal has devoted itself solely to one business: beauty. We
strive to be the 1st beauty-tech company all around the world!
The
group's mission is to provide the best in cosmetics innovation to women and men
around the world with respect for their diversity. We want to bring beauty to
all people. Our ambition for the coming years is to win over another one
billion consumers around the world by creating the cosmetic products that meet
the infinite diversity of their beauty needs and desires.
If you are
ready to take charge of your career and join us on our quest for the next
billion consumers, follow us to get the insider scoop on our business, culture,
and tips on how to join us to shape the future of beauty.
Kiehl's Senior Online Manager,
your role is to own the online journey of the
consumers and shoppers across our websites to the final purchase. Furthermore,
you will adapt and enrich the brand strategy to the E-Commerce reality of
assortment, seasonality, channel strategy etc. This role reports to the Kiehl's
Brand and Retail Director.
WHAT YOU'LL DO
Monitor and enhance the
online sales activity
- Ensure User Experience of the
website including Design & Aesthetics, Content, and Navigation,
Branding / Marketing, Performance, checkout funnel and promotional
campaigns, Content Management process via Alegra on CMS
- Own and manage SEO measurements
and monitoring methodologies
- Manage, analyze and draw
conclusions on specific ecommerce KPIs (conversion rate, bounce)
- Ensure that all ecommerce
activity is consistent with the brand sense of purpose
Manage Competitive,
market and best practices intelligence
- Analyze
digital role in the consumer path to purchase & consumer online searches
- Stay up to
date with market, consumers & competitors
- Collect
and connect working knowledge on other e-boutiques and e-retailers
Achieve excellence
through optimization and innovation
- Create and
maintain an online e-business plan: e-promotional calendar, product
exclusivities, cross selling mechanisms, data ownership and e-services within
ecommerce brands websites and e-retailers ones
- Create
synergies between inside and outside partners in marketing or digital
activities
- Provide
SEO/SEM and Digital Marketing through innovation and process improvements
- Leverage
local constraints and maturity in ecommerce activation
- Drive
Growth, Develop and implement creative solutions to drive and convert more
visitors
- Pursue
omni-channel activities and projects to leverage the support of offline
channels to onlineDO YOU HAVE WHAT IT TAKES
- 4
years' university degree and excellent communication skills in English
- Min 3
years of experience in related job assignment, digital media
- Strong
knowledge on collaborative media (CPAS), YouTube & Google
products (search, display, programmatic)
- Optimizes
media investments & ROI
- Ability
to use the media campaign panels to control & optimize the campaigns
- Acts
as a strategic business partner
- Maturity
to lead the digital media transformation of the marketing populationWHAT COULD L'ORÉAL OFFER YOU
- The
ultimate place to win and achieve your career dreams if you take initiative and
push the boundaries while helping others shine along the way
- Work
with some of the biggest brands and experts in the business, and the most
passionate people
- A
diverse environment
- Opportunity
to be at the center of digital transformation
- World
class training and development
#WEARELOREAL
Take a closer look at our world here!
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