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Precision Advertising Specialist

Country : Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L'Oréal Paris, Kiehl's, Vichy, Giorgio
Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New
York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU,
L'Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand
İpek and more.

For more than a century, L'Oréal has devoted itself solely to one business:
beauty. We strive to be the 1stbeauty-tech company all
around the world!

The group's mission is to provide the best in cosmetics innovation
to women and men around the world with respect for their diversity. We
want to bring beauty to all people. Our ambition for the coming years is
to win over another one billion consumers around the world by creating the
cosmetic products that meet the infinite diversity of their beauty needs and
desires.

If you are ready to take charge of your career and join us on our quest for
the next billion consumers, follow us to get the insider scoop on our business,
culture, and tips on how to join us to shape the future of beauty.

Reporting
directly to the Media Manager and working closely with the marketing team and
agency. Precision Advertising Specialist
will be in charge of assisting all brands in their ramp up in Precision
Advertising: he / she will support Brands in defining their Precision
Advertising campaign strategy, will identify and ensure the diffusion of best
practices, challenge media agency when relevant, and pave the way for L'Oréal
to leverage the best partners and techniques through ongoing test & learn.

WHAT YOU'LL DO
- Support Brands in defining
their Precision Advertising campaign strategy
- Overview the overall set-up of
campaigns journey cross-platforms (owned websites, Facebook channels, and
YouTube channels, ad tech platforms),
- Implementing Global guidelines
of Headquarter to local processes
- Developing Country guidelines
for digital campaign KPI's
- Periodic reporting and
analysis of our programmatic efforts
- Collaborating with digital
managers in order to ensure all global & local guidelines and know-how is
used to maximize the efficiency of programmatic investment
- Use analytics and other
possible tools & technology to track and understand the consumer experience
across all programmatic environment
DO YOU HAVE WHAT IT TAKES
- Min 5 years' experience in
digital marketing (min 2 years in programmatic/DSP experience is mandatory)
- Extensive, detailed knowledge
of digital advertising and programmatic advertising and Technologies
- Excellent leader and
strategist, who builds strong relationships horizontally, vertically, and both
internally and with external partners
- Ability to translate all
available data & consumer behaviors into business opportunities.
- Ability to effectively
translate strategic marketing objectives into engagement tactics
WHAT COULD L'ORÉAL OFFER YOU
- The ultimate place to win and
achieve your career dreams if you take initiative and push the boundaries while
helping others shine along the way
- Work with some of the biggest
brands and experts in the business, and the most passionate people
- World class training and
development
- #WEARELOREAL
- Take a closer look at our world here!
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