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Business Intelligence Specialist, Professional Products

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

world leader in beauty, present in 150 countries on five continents!
Our 34
international brands include L'Oréal Paris, Kiehl's, Vichy, Giorgio Armani
Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York,
Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L'Oréal
Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and
For more
than a century, L'Oréal has devoted itself solely to one business: beauty. We
strive to be the 1stbeauty-tech company all around
the world!
group's mission is to provide the best in cosmetics innovation to
women and men around the world with respect for their diversity. We
want to bring beauty to all people. Our ambition for the coming
years is to win over another one billion consumers around the world by creating
the cosmetic products that meet the infinite diversity of their beauty needs
and desires.
If you
are ready to take charge of your career and join us on our quest for the next
billion consumers, follow us to get the insider scoop on our business, culture,
and tips on how to join us to shape the future of beauty. Join our Professional Products division!
- Establish
B2B/B2C/B2B2C Data Strategy, gather data and insights and make accessible
to Brand Marketing, Sales and Consultancy Teams.
- Support
business units about data, modeling & interpreting considering e-2-e
- Create
CRM Strategy for the brands
- Sets
a recruitment strategy of data from different sources that will enrich CRM
to guarantee the best interactions
- Create
analytical models including Segmentation, Churn, Next Best Offer etc and
design action plans
- Managing
and Gathering business requirements and drawing scope.
- Work
together with Sales Operation teams on optimising the B2B sales data.
Search for new systems/AI tools to improve business intelligence.
- Ability
to update Data Model and brief IT for implementation when necessary.
- Defines
KPIs and dashboards to track and optimize marketing strategies
- Being
responsible for local/global tools on data/CRM
- Analyzing
data from Google Analytics to create customized reports calculating key
performance indicators, metrics and trends,
- Planning
of Google Analytics tracking codes or other web analytic tools to get data
and improve engagement of sites,
- Analyzing
conversion rates and implementing A/B or MVT tests with Google Website
Optimizer to get best ROI value,
- Defines
valuable content for Stylists based on customer segmentation
- 4
years' university degree and excellent communication skills in English,
- 2-3
years of experience in related job assignment
- Advanced
level of MS Office Applications, SQL Language, Knime, R, BI reporting
- Proficiency
on data modelling/mining techniques
- Understanding
of cloud platforms such as Azure, IBM, Google
- The ultimate place to win and
achieve your career dreams if you take initiative and push the boundaries
while helping others shine along the way
- Work with some of the biggest
brands and experts in the business, and the most passionate people
- A diverse environment
- Opportunity to be at the center
of digital transformation
- World class training and
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