Address
Istanbul, Istanbul, TR
Istanbul, Istanbul, TR
Consumer Insight & CRM Assistant
Category : Sales
Contract type : Permanent
Availability : Full time
Company presentation
At The Estée Lauder Companies you can play a role in our global success!
DESCRIPTION:
Defines CRM roadmap to support brand equity and growth
Partners with brands, DCM and Retail & Commercial teams to define the consumer journey (triggers definition, marketing pressure, relational program, loyalty program,...) and establishes key KPIs to measure success, customer lifetime value, improve retention rate and campaign ROI and drive best-in-class analysis
Supports the development, increase, refinement (data quality) of the brand consumer database, as well as improving the repeat / retention levels for all brands
Manage, design and coordinate campaign and communication operation
Find, identify and decide the best set of customers for smart campaign targeting
Analyze and learn from data to always improve campaign results
Analyzes omnichannel performance to drive business strategy, profitability and future campaign investment
Partners with CI team to gather, analyze and present complex datasets across various platforms to provide key insights on consumer preference, define optimal consumer segments, campaign performance and market competition
Act as a key interface between the affiliate brand teams and the regional CRM / CI team to implement Global / Regional CRM / CI strategy in the affiliate
Share DCM and the Retail&CS teams to negotiate sharing of CRM data and insights with 3/PP & retailers
Partners with regional and local teams to deploy new CRM tools, methodologies and trains local teams to ensure adoption and to build CRM culture in the organization
Job: Marketing
Primary Location: Europe, Middle East, Africa-TR-34-Istanbul
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2223998
DESCRIPTION:
Defines CRM roadmap to support brand equity and growth
Partners with brands, DCM and Retail & Commercial teams to define the consumer journey (triggers definition, marketing pressure, relational program, loyalty program,...) and establishes key KPIs to measure success, customer lifetime value, improve retention rate and campaign ROI and drive best-in-class analysis
Supports the development, increase, refinement (data quality) of the brand consumer database, as well as improving the repeat / retention levels for all brands
Manage, design and coordinate campaign and communication operation
Find, identify and decide the best set of customers for smart campaign targeting
Analyze and learn from data to always improve campaign results
Analyzes omnichannel performance to drive business strategy, profitability and future campaign investment
Partners with CI team to gather, analyze and present complex datasets across various platforms to provide key insights on consumer preference, define optimal consumer segments, campaign performance and market competition
Act as a key interface between the affiliate brand teams and the regional CRM / CI team to implement Global / Regional CRM / CI strategy in the affiliate
Share DCM and the Retail&CS teams to negotiate sharing of CRM data and insights with 3/PP & retailers
Partners with regional and local teams to deploy new CRM tools, methodologies and trains local teams to ensure adoption and to build CRM culture in the organization
Job: Marketing
Primary Location: Europe, Middle East, Africa-TR-34-Istanbul
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2223998
Job description
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
Profile
Qualifications
Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.
Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.
Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.
Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs - from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.
We are looking forward to your application!
Şirketimiz whatsapp ve SMS gibi kanallarla asla iş ilanı paylaşmamakta, iş görüşmesi yapmamakta veya kişisel bilgilerinizi paylaşmanızı talep etmemektedir. Şirketimize ait iş ilanlarına başvuruda IBAN, T.C kimlik numarası gibi kişisel bilgileriniz talep edilmemektedir. İş vaadi ile tarafınıza whatsapp vb. kanallarla ulaşıp kişisel bilgilerinizi ve/veya sizden para talep eden kişi ve hesaplara lütfen itibar etmeyiniz.
Bu gibi paylaşımlara maruz kalan ve/veya zarara uğrayan müşterilerimizin ilgili kişi ve hesaplar hakkında savcılığa suç duyurusunda bulunmasını önemle tavsiye ederiz.
Saygılarımızla,
Estée Lauder Companies Türkiye
- Bachelors in Engineering or Business Administration or equivalent
- 1-3 years of relevant marketing or marketing-related experience in retail, telecom or banking, preferably in cosmetics (in a similar or related industry)
- CRM know-how and analytical experience is an asset
- Strong analytical skills: the ability to identify critical concerns and prioritize; problem-solving abilities
- Campaign management experience is plus
- Experience calculating ROI and P&L, basing decisions on data analysis
- Experience acting as a bridge between different functions (business, technical, finance, etc)
- Creative/innovative thinking
Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.
Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.
Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.
Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs - from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.
We are looking forward to your application!
Şirketimiz whatsapp ve SMS gibi kanallarla asla iş ilanı paylaşmamakta, iş görüşmesi yapmamakta veya kişisel bilgilerinizi paylaşmanızı talep etmemektedir. Şirketimize ait iş ilanlarına başvuruda IBAN, T.C kimlik numarası gibi kişisel bilgileriniz talep edilmemektedir. İş vaadi ile tarafınıza whatsapp vb. kanallarla ulaşıp kişisel bilgilerinizi ve/veya sizden para talep eden kişi ve hesaplara lütfen itibar etmeyiniz.
Bu gibi paylaşımlara maruz kalan ve/veya zarara uğrayan müşterilerimizin ilgili kişi ve hesaplar hakkında savcılığa suç duyurusunda bulunmasını önemle tavsiye ederiz.
Saygılarımızla,
Estée Lauder Companies Türkiye
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