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Consumer Marketing Executive

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Do You Want To Be Part of Something Exciting?
At The Estée Lauder Companies you can play a role in our global success!
About The Estée Lauder Companies Inc.
The Estée Lauder Companies is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, MAC, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
Job Description
The position is responsible for a 360 degree consumer strategy. Fully understands the Consumer journey, together with building and driving the 360° marketing plan across all media channels. Ensures A&P mix optimization supporting the Marketing Strategy with Brand Manager
Product Marketing, Consumer Engagement and where relevant, Influencer Management teams

Job description

Keys Performance Areas and Descriptions

Drive Market Share/Brand Building

  • Builds the 360° marketing plan for the brand, including CRM strategy, in coordination with Product Marketing, Consumer Engagement and Online teams
  • Defines the target consumer profile(s), adapting Global / Regional guidelines to local opportunities
  • Translates local consumer insights into marketing and selling opportunities.
  • Defines how the Consumer Journey(s) should look, combining all communication and distribution channels
  • Supports the advertising and distribution mix for the upcoming year
  • Contributes to LRP building (in particular A&P lines, with intent to maximize effective consumer-facing spend, and prioritizing shift to digital)
  • Localizes where possible marketing materials to ensure relevance and suitability
  • Adapts plan throughout the year depending on sales performance, lately observed trends, competitors' campaigns and successes to be replicated fast
  • It is the responsibility of CME, with Consumer Marketing Manager to ensure that there are clear objectives set for any campaign. The Brand owns the overall marketing and digital strategy (as this is the brand equity) and works closely with the Consumer Engagement and E-commerce teams; preparing briefs with clear objectives and KPIs per campaign, planning budgets, reviewing plans etc.
  • Ensures that digital and communication activities support brand building and drive reputation and drive the digital revolution of the brand through social media platforms and any potential new platforms
  • Liaising with local online teams in regards to the brand sites and pure player sites. Working with region on monthly brand and product information updates and refreshes
  • Responsible from CRM projects and is responsible for the execution of monthly/ yearly CRM programs
  • Performs other duties as directed in line with role and strategy
Strategy Insights and Solutions

  • Responsibility and ownership for collating and reporting the analysis following a 360 campaign
  • Performs A&P ROI analyses and improves marketing effectiveness through test and learn approach
  • Formulate and present local marketing objectives specifying the Brands' long term strategy
  • Responsible for developing marketing calendar and programs, execution of the marketing strategies to maximize sales, profitability and market share.
  • Responsible for presenting marketing plan to distributors, retail partners and ensure proper implementation
  • Identify, quantify and propose opportunities that drive local relevance. Work in partnership with global/regional marketing and product development to evaluate and propose pursuit
  • Manage category reviews and review market trends, to identify opportunities or threats
  • Evaluate and share findings on market trends (customers, prices, products and competition) with Consumer Marketing Manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings
  • Manage a competitor analysis on a regular and consistent basis; competitor support in store, launches, advertising
  • Actively participates in cross brand marketing meetings to share ideas and challenges
Financial

Reviews P&L on a monthly basis and manage marketing budget of lines assigned to Consumer Marketing Manager along with other team members.

Drives A&P spend allocation; in charge of A&P budget and optimization.

Customers

  • Regularly connects with consumers, actively seeks insights and data that could inform choices/decisions, e.g.: focus group and surveys
  • Seeks to understand the core consumer's motivations
Estée Lauder Companies Türkiye

Job: Marketing

Primary Location: Europe, Middle East, Africa-TR-34-Istanbul

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2217040

Keys Performance Areas and Descriptions

Drive Market Share/Brand Building

  • Builds the 360° marketing plan for the brand, including CRM strategy, in coordination with Product Marketing, Consumer Engagement and Online teams
  • Defines the target consumer profile(s), adapting Global / Regional guidelines to local opportunities
  • Translates local consumer insights into marketing and selling opportunities.
  • Defines how the Consumer Journey(s) should look, combining all communication and distribution channels
  • Supports the advertising and distribution mix for the upcoming year
  • Contributes to LRP building (in particular A&P lines, with intent to maximize effective consumer-facing spend, and prioritizing shift to digital)
  • Localizes where possible marketing materials to ensure relevance and suitability
  • Adapts plan throughout the year depending on sales performance, lately observed trends, competitors' campaigns and successes to be replicated fast
  • It is the responsibility of CME, with Consumer Marketing Manager to ensure that there are clear objectives set for any campaign. The Brand owns the overall marketing and digital strategy (as this is the brand equity) and works closely with the Consumer Engagement and E-commerce teams; preparing briefs with clear objectives and KPIs per campaign, planning budgets, reviewing plans etc.
  • Ensures that digital and communication activities support brand building and drive reputation and drive the digital revolution of the brand through social media platforms and any potential new platforms
  • Liaising with local online teams in regards to the brand sites and pure player sites. Working with region on monthly brand and product information updates and refreshes
  • Responsible from CRM projects and is responsible for the execution of monthly/ yearly CRM programs
  • Performs other duties as directed in line with role and strategy
Strategy Insights and Solutions

  • Responsibility and ownership for collating and reporting the analysis following a 360 campaign
  • Performs A&P ROI analyses and improves marketing effectiveness through test and learn approach
  • Formulate and present local marketing objectives specifying the Brands' long term strategy
  • Responsible for developing marketing calendar and programs, execution of the marketing strategies to maximize sales, profitability and market share.
  • Responsible for presenting marketing plan to distributors, retail partners and ensure proper implementation
  • Identify, quantify and propose opportunities that drive local relevance. Work in partnership with global/regional marketing and product development to evaluate and propose pursuit
  • Manage category reviews and review market trends, to identify opportunities or threats
  • Evaluate and share findings on market trends (customers, prices, products and competition) with Consumer Marketing Manager to identify market-specific needs in terms of product, promotions, and creative concepts, especially when they deviate from global guidelines and offerings
  • Manage a competitor analysis on a regular and consistent basis; competitor support in store, launches, advertising
  • Actively participates in cross brand marketing meetings to share ideas and challenges
Financial

Reviews P&L on a monthly basis and manage marketing budget of lines assigned to Consumer Marketing Manager along with other team members.

Drives A&P spend allocation; in charge of A&P budget and optimization.

Customers

  • Regularly connects with consumers, actively seeks insights and data that could inform choices/decisions, e.g.: focus group and surveys
  • Seeks to understand the core consumer's motivations
Estée Lauder Companies Türkiye

Job: Marketing

Primary Location: Europe, Middle East, Africa-TR-34-Istanbul

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2217040

Profile

Qualifications

  • Min 3-4 Marketing experience in a retail / cosmetics / luxury goods or FMCG arena
  • Degree in Marketing or Equivalent
  • Fluent in English
  • Excellent computer skills, including in Microsoft Outlook, Word, Excel, and Power Point
  • Strong digital understanding
  • Ability to lead a cross-functional team and interface with international markets.
  • Previous strategic accountability in marketing. (Preferably)
  • Good communication skills - including understanding how to clearly communicate messages to consumer and key stakeholders
  • Excellent analytical skills.
  • Willingness to lead, test and learn.
  • Interest in trends and new technology.
  • Not afraid to challenge the status quo.
  • Generous in spirit (knowledge sharing) and relationship builder.
  • Strong in multi-tasking.
  • Accountable for decision making.
  • Defines the launch and promotional calendar across all channels, working closely with Product Marketing.
What We Offer

Our Business of Beauty Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.

Our Culture & Values We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.

Our People We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.

Our Commitments We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs - from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.

We are looking forward to your application!

Şirketimiz whatsapp ve SMS gibi kanallarla asla iş ilanı paylaşmamakta, iş görüşmesi yapmamakta veya kişisel bilgilerinizi paylaşmanızı talep etmemektedir. Şirketimize ait iş ilanlarına başvuruda IBAN, T.C kimlik numarası gibi kişisel bilgileriniz talep edilmemektedir. İş vaadi ile tarafınıza whatsapp vb. kanallarla ulaşıp kişisel bilgilerinizi ve/veya sizden para talep eden kişi ve hesaplara lütfen itibar etmeyiniz.

Bu gibi paylaşımlara maruz kalan ve/veya zarara uğrayan müşterilerimizin ilgili kişi ve hesaplar hakkında savcılığa suç duyurusunda bulunmasını önemle tavsiye ederiz.

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