Istanbul, İstanbul, TR
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CRM Manager

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Job description

  • Responsible for the end-to-end process of all customers facing Retention activity both offline & online stores.

  • Create, develop and execute CRM marketing strategy, calendar and process.

  • Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with PUMA

  • Increase emotional engagement with existing customers to increase repeat purchase rates and Lifetime Value

  • Identify opportunities to grow the database, in valuable customer segments

  • Responsible for any loyalty driving initiatives including customer competitions, partnerships and giveaways

  • Report on activities against core KPI's and feeding back recommendations to key stakeholders for optimal performance.

  • Create monthly and seasonal decks to present back to key stakeholders, making recommendations on future strategy


  • Education: University Degree, preferably in Business or IT related field.

  • Fluent in both Turkish and English

  • At least 5-year experience in CRM & Retention Management

  • Loyalty or CRM program experience

  • Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi - channel user journey / experience in mind at all time

  • Excellent database / CRM knowledge and expertise in reading / understanding data

  • Highly organized and detail oriented.

  • Commercially minded, inquisitive and motivated to understand our customer

  • Results oriented

  • Multi-tasking

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