CRM & Retention Junior Manager / Manager
Country : Turkey
Region : İstanbul Avrupa
Town : İstanbul
Category : Retail
Contract type : Permanent
Availability : Full time
- The main focus will be to drive customer retention across all channels through CRM and Loyalty activities.
- Be responsible for creating the Single Customer View database system and campaign management tools.QUALIFICATIONS
- Education: University Degree,
- Fluent in both Turkish and English
- At least 3-years experience in CRM & Retention
- Loyalty or CRM programme experience
- Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi-channel user journey/experience in mind at all time
- Excellent database / CRM knowledge and expertise in reading/understanding data
- Highly organized and detail-oriented.
- Commercially minded, inquisitive and motivated to understand our customer
- Results oriented
- Responsible for the end-to-end process of all customer-facing Retention activity both offline & online stores.
- Create, develop and execute CRM marketing strategy, calendar and process.
- Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with PUMA
- Increase emotional engagement with existing customers to increase repeat purchase rates and Lifetime Value
- Identify opportunities to grow the database; in valuable customer segments
- Responsible for any loyalty driving initiatives including customer competitions, partnerships and giveaways
- Report on activities against core KPI’s and feeding back recommendations to key stakeholders for optimal performance.
- Create monthly and seasonal decks to present back to key stakeholders, making recommendations on future strategy
- Full ownership of all email execution, planning and improvements
- Develop personalized email strategy Develop a test & learn plan for optimizing targeting, creative and CRM messages. Understand how to validate the results and how to act upon findings in coordination with overall customer behaviour
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.