İstanbul(Avr.), TR
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Digital Communication Specialist

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Communication

Contract type : Permanent

Availability : Full time

Company presentation

LC Waikiki’s journey started in France in 1988, continuing after 1997 as a Turkish brand under the umbrella of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş.

Today LC Waikiki trades in 990 stores in 47 countries, with the company’s philosophy that “Everyone deserves to dress well” enabling people to enjoy accessible fashion through quality products at affordable prices.

LC Waikiki, with its overseas investments that started in Romania in 2009, aims to be “one of Europe's three most successful apparel retailers by 2023”.

Job description


City: İstanbul(Avr.)

Advertisement Date:22.07.2022

Why LC Waikiki?

We have been continuing our journey that we started in France in 1988, as a Turkish brand since 1997 under the structure of "LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş.". We act with the philosophy of "Everyone deserves to dress well" and we are working to be one of the pioneers of the industry with our stores more than 1000 in 53 countries. We offer our customers the pleasure of accessible fashion by offering quality products at affordable prices. We are expanding our international adventure, which we started by taking the first step in Romania in 2009, with the domestic and foreign investments we made, "We aim to be one of the top three most successful fashion retailers in Europe by 2023".

Why you work with us?

To become one of the key fashion retailers of Europe by 2023, LC Waikiki is going through an exciting period of change and transformation, with a strong focus on driving consumer centricity in all critical decisions across all functions.We know how hard everyone works at LC Waikiki to achieve our business goals. We'll provide you with a progressive career path, because clear advancement is what we're all care about at LC Waikiki. We always keep an eye on your development process and offer a lot of training opportunities- including inhouse and out of company training courses. Our teams are working very closely and colloboratively.

What we offer

  • Dynamic work ecosystem where you can take initiative and responsibility, improve your skills and learn continuously
  • Working in an engaging workplace and being part of a dynamic team
Key job accountabilities:

  • Define the short, mid and long-term best in class localised digital and social media marketing strategies and ensure it aligns to the needs of the wider marketing and business plans in more than 30 countries
  • Manage the social media agency to design an editorial of engaging digital content for local social media accounts in different countries
  • Oversee a strategic approach to the use of social media and provide relevant content for them; in partnership with the agencies
  • Tailor the Global Digital and Media strategies to the local characteristics
  • Support E-Commerce Operations by providing adapted content and ensuring best asset management
  • Execute influencer marketing projects in local markets
  • Work with local store merchandisers and ecommerce teams to develop cross-channel Digital marketing campaigns, identify and leverage digital opportunities to support global strategy.
  • Monitor internal and external digital trends and technologies to continually improve channel performance
  • Establish and maintain relationships with key stakeholders inside the Company (store merchandisers, ecommerce, local business teams), digital agencies and media partners
  • Monitor digital performance and consumer engagement
Your Profile:

  • Excellent understanding of Digital and Social Media Communication with 5 years of experience minimum.
  • Deep understanding of digital marketing strategy and the overall digital landscape,
  • Excellent analytical and creative skills and ability to manage large amounts of internal and external stakeholders for the company.
  • Experienced in Digital media analysis.
  • Familiar with ecommerce ecosystem
  • Comfort and ability to work in a fast-paced, agile environment.
  • Able to guide and motivate the Digital agencies spread across different countries and rally the support of colleagues to get things done
  • Problem-solver: face challenges head-on with a can-do attitude
  • Excellent communicator: able to inform, consult and engage all levels across the organisation
  • Strategic thinker with the capacity to see the big picture but dig into the analytics and details when its needed to execute with brilliance
  • A natural desire to build and nurture great relationships across a range of stakeholders - both internally and externally, capacity to handle complex organizational structures
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