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Digital Manager/ Love Brand

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Digital Manager - Love Brand
As a member of CDO Management Committee, Digital Manager will be in
charge of Love Brand/ Content team and she will be reporting directly to
CDO. He/She will also manage a talented team of 7 people.
WHAT YOU'LL DO
1)TOPLINE STATEGIC APPROACH
- Drive the transformation of L'Oréal from a Top/Down
marketing approach focusing on awareness, to an interactive & consumer
centric model; focusing on customer experience, satisfaction & value,
bringing innovation and answering expectations of consumers, finding fresh
information, the ability to buy wherever, whenever and whatever they want.
- To design & implement the digital strategy;
contribute to brand and market profitable growth, maximizing the integration of
digital into our practices, hence identifying and enhancing business
development opportunities
- Create and communicate guidelines for
implementation; processes & tools, templates, partnerships.
- Growth hacking approach with an out of box,
innovative thinking.
2) LEVERAGE OWNED CHANNELS
- Develop creative, qualitative and appropriate
content & features/ functionalities to support the brand's or project's
ambition.
- Implement the proper KPIs, coordinate the
appropriate deployment: educate, pilot, measure, share best practices
- Multi-divisional category platform management: Saçsırları.com
& Makyaj.com, Skin.com & Content Pro
- Ensure having a successful owned media channel in
order to communicate trends and expose brands and products natively
- Monitor digital performance and consumer engagement
- Owned platforms excellence (tagging, SEO...)
- Build Audience leveraging all Digital marketing
methods (content marketing, social, events amplification...)
- Oversee a strategic approach to the use of social
media and ensure relevant content are provided for them; in order to support
digital marketing campaigns and the wider aims of the Brand
3) TRENDS & INSIGHTS
- Insight generation, planning and analysis: ensure an
outlook among relevant categories & other industries: trends, intelligence,
experimentation
-Ensure to place consumer insights at the heart of our
marketing & business model
- Maintain understanding of the latest digital
opportunity and trends in consumer interaction & new touchpoints and
inspire the teams with those possibilities
4) NETWORKING & COLLABORATION
- Create, develop, manage communities (consumers,
bloggers, journalists, pharmacists or hairdressers if relevant) and implement
the social media strategy to support the brand's / project's ambition. (FB, IG,
YT, SC)
- Leverage Earned media through influencers strategies
- Establish and maintain relationships with key
stakeholders inside the Company (marketing, communication, sales), digital
ecosystem and media partners
- Build a strong partnership with Digital Technology
to improve services
5) COUNTRY ADVOCACY LEADERSHIP
DO YOU HAVE WHAT
IT TAKES:
- 4 years university degree and excellent
communication skills in English
- Min 9 years of digital marketing or content
management experience
- Demonstrated ability to manage complex projects of a
technical nature, methodological mindset to test new ideas and work towards
valid results
- Experience of various Digital Technologies & Tools
- Strong creative writing & editorial skills and
experience and interest in SEO & SEM, Google Analytics skills preferred
- Understanding of the content management process and
CMS tools
WHAT COULD
L'ORÉAL OFFER YOU
- The ultimate
place to win and achieve your career dreams if you take initiative and push the
boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in
the business, and the most passionate people
- A diverse environment
- Opportunity to be at the center of digital
transformation
- World class training and development
#WEARELOREAL
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Digital Manager/ Love Brand

L'OREAL GROUP
| Permanent | İstanbul

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