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ELCA KOZMETIK MERKEZ OFIS, Istanbul, TR
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Earned & Owned Media Executive

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

Do You Want To Be Part of Something Exciting? At The Estée Lauder Companies you can play a role in our global success! About The Estée Lauder Companies Inc. The Estée Lauder Companies is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M
- A
- C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD. JOB DESCRIPTION: Participates in the Brands' overall media strategy, defines and executes the earned owned media strategy Actively participates in the Brands' owned media strategy development, annual planning and monthly review process, as well as in the definition of their optimal A&P media mix Compile campaign performance results from agency, online, media using available tools, share with all Based on the 360 Consumer Marketing Plan, defines the owned media plan : where to play, calendar, PR strategy, influencers management, KPIs tracking, assets,.. in accordance with brand digital strategy and owned and earned media Creates, reviews and localizes assets for social / digital platforms Prepares and shares with e-retailers media kit to push organically content on their social pages Orchestrates the execution of virtual selling activities across different touch points Has deep knowledge of the brands in scope Maps and scouts influencers (quality/cost,...), provides due diligence and pre screening Negotiates and briefs agency / influencer (selected by Consumer Marketing): puts detailed information on campaigns to the brief's template, set KPIs, benchmarks, negotiates and tracks budget Tracks KPI's monitoring of the work done by influencers for each brand Leads project management and content production, coordinates with influencer for day to day: Leads campaigns, including content co-creation with influencers Defines and leads media partnerships, events, press-tours, ... Manages owned platforms (Facebook, Instagram, YouTube,...) Defines editorial calendar Posts social media content and runs social media campaigns Works closely with brand.com to integrate owned media activations where relevant Tracks and reports KPI's to brand teams on an on-going basis Runs Community Management & Social Media Listening activities: Answer questions and comments from community members in a timely manner Acts as the social media listener for the brand, sharing regular consumer feedback summaries with Consumer Marketing Regularly shares qualitative consumer feedback summaries with Brand Works closely with customer service team to provide optimal responses and feedback from consumers to the brand teams Q

Profile

University level have a degree on related areas Minimum 5 years relevant experience Fluency in English Knowledge and experience working with social media platforms and tools (FB, IG, YT, ...) Social media expertise: - Knowing what type of content works best on what platform - Understanding how to optimize content based on platform - Ability to engage an audience through social posts Copywriting expertise: - Short and effective headline writing - Engaging introductions - Structuring text for easy only reading Strong communication skills Customer service driven ability to respond to customers on a timely manner SEO and data driven, with the ability to switch fast to new trends and consumer habits Brand knowledge (product, consumers, strategy) Develops the social / digital part of the marketing plan of the brand for earned media Manages PR & Influencers relationships, budget and activations Spreads Earned Media expertise and contribute to capability building within the affiliate What We Offer: Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands. Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth. Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth. Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs - from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment. We are looking forward to your application! Şirketimiz whatsapp ve SMS gibi kanallarla asla iş ilanı paylaşmamakta, iş görüşmesi yapmamakta veya kişisel bilgilerinizi paylaşmanızı talep etmemektedir. Şirketimize ait iş ilanlarına başvuruda IBAN, T.C kimlik numarası gibi kişisel bilgileriniz talep edilmemektedir. İş vaadi ile tarafınıza whatsapp vb. kanallarla ulaşıp kişisel bilgilerinizi ve/veya sizden para talep eden kişi ve hesaplara lütfen itibar etmeyiniz. Bu gibi paylaşımlara maruz kalan ve/veya zarara uğrayan müşterilerimizin ilgili kişi ve hesaplar hakkında savcılığa suç duyurusunda bulunmasını önemle tavsiye ederiz. Saygılarımızla, Estée Lauder Companies Türkiye
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