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Group Product Manager (la Roche-Posay)

Country : Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The world leader in beauty, present in 150 countries on five continents!
Our 34 international brands include L'Oréal Paris, Kiehl's, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L'Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.
For more than a century, L'Oréal has devoted itself solely to one business: beauty. We strive to be the 1stbeauty-tech company all around the world!
The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
WHAT YOU'LL DO
- Manage the catalogue and analysis of consumer and
market insights for the category, share findings with the zone to ensure
the consistency of new product development with the country's needs
- Build dermo cosmetics skincare expertise and share marketing inputs to drive
commercial strategy
- Create, lead big & impactful digital campaigns
in a very detailed and complete way co-working with digital & advocacy
teams and agencies
- Lead
crafting of top management reports/presentations and establish clear
business recommendations
- Implement
new launches and marketing mix strategies (IMC/360/Digital/Retail) and
create the right angle of attack locally to build integrated, engaging
consumer brand experiences; meet the deadlines
- Lead
mobilization and collaboration with other departments (sales, logistics,
education, etc.) and partner agencies to build broader business strategy
- Create
& manage brand communication strategy working closely with agencies
& zone and DMI
- Manage
marketing budget and sales forecast
- Be the
brand equity guardian across all touch-points
- Monitor
the retail strategy working hand-in-hand with the retail and education
team and monitor the proper implementation of retail materials (services,
advice, etc.)
WHAT COULD L'ORÉAL OFFER YOU
- The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in the business, and the most passionate people
- A diverse environment
- Opportunity to be at the center of digital transformation
- World class training and development#WEARELOREAL
Take a closer look at our world here!

Profile

We are looking for a Group Product
Manager for one of our Love Brands La Roche-Posay to define the
strategic orientations and the long term marketing plan for the category,
monitor the portfolio (new launches, pillar products' renewal and animation of
core catalogue), own and effectively drive the brand's medical strategy. You
will work cross functionally between medical, education, and digital team to
lead multi-platform digital/social content, marketing promotions and
collaborative efforts that satisfy brand marketing strategies. You will report
to the Marketing Manager and you will develop and manage a strong and talented
team of 2.
We believe health is the future of
beauty. We are looking for candidates who wants to create the future with us!
DO YOU HAVE WHAT IT
TAKES
:
- 4
years' university degree
- Min 6
years of experience in product management/brand development
- Digital
savy & creative & team player
- Growth
mindset and results driven
- Innovative,
ambitious, and able to take initiative
- Skincare
knowledge & expertise is a plus
- Excellent
communication skills in English
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