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Marketing Lead - Kérastase

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

are Artists, Creators, Inventors and
professional beauty
industry's facing its biggest ever disruption!
Ready to
shape the future? Join us.
are looking for a Marketing
Lead for Kérastase
Brand under L'Oréal Professional Products Division. The Marketing Lead will
directly report to Head of Brands and will be in charge of managing to the
growth of a brand on market by pushing growth on pillar products through the
implementation of promotional and advertising excellence for a specific
products, and managing marketing budget. Your previous team management
experience will help you to develop and lead strong and talented team of 2.
- Define the strategic directions and the 3-year
marketing plan, guide portfolio priorities (new launches, pillar products'
renewal and animation of core catalogue)
- Steer the collection and analysis of consumer and
market insights, share findings with the zone to ensure the consistency of
new product development with the country's needs
- Take ownership of international launches and create the
right angle of attack locally to build integrated, engaging consumer brand
experiences locally
- Influence the B-to-B strategy working hand-in-hand with
the sales team, lead the roll-out of retail material, drive selective
- Manage budget and sales forecast and also manage the
collection and analysis of consumer and market insights for the category
- Implement new launches and marketing mix strategies
(360/Digital/Retail) and create the right angle of attack locally to build
omnichannel, engaging consumer brand experiences
- Define and steer the country strategy for the category
consistent with the international brand positioning and the country's
priorities to contribute to continued growth for the brand and the
consumer relationship
- Mobilize and collaborate with other departments (sales,
logistics, education, etc.) and partner agencies to build broader business
- Monitor the local adaptation of communication materials
(imagery, digital, point of sale)
- Make recommendations to management on the category
based on one's expertise of the consumer, market and competitors
- As part of management committee drive the
transformation of the Professional industry and retail development in
- 4 years' university degree and excellent communication
skills in English
- Minimum 6 years of marketing, brand development and
execution experience
- Having a market and consumer insight in beauty/luxury
industry is a plus
- Ability to arbitrate and make decisions in conflicting
- Digital savy & creative
& team player
- Growth mindset and results
- The ultimate place to win and achieve your career
dreams if you take initiative and push the boundaries while helping others
shine along the way
- Work with some of the biggest brands and experts in the
business, and the most passionate people
- A diverse environment
- Opportunity to be at the center of digital
transformation, be part of a passionate team leading change in a people
oriented industry
- World class training and development
The world
leader in beauty, present in 150 countries on five continents! Our 34
international brands include L'Oréal Paris, Kiehl's, Kérastase, Vichy, Giorgio
Armani Beauty, Garnier, L'Oréal Professionnel, Yves Saint Laurent Beauté, Ralph
Lauren, Maybelline New York, Biotherm, Viktor&Rolf, Urban Decay, Lancôme,
NYX PMU, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.
For more than a century, L'Oréal has devoted itself solely to one business:
beauty. We strive to be the 1st
company all around the world!
group's mission is to provide the best in cosmetics innovation to women and
men around the world with respect for their diversity. We want to bring beauty to all people.
Our ambition for the coming years is to win over another one billion consumers
around the world by creating the cosmetic products that meet the infinite
diversity of their beauty needs and desires. If you are ready to take charge of
your career and join us on our quest for the next billion consumers, follow us
to get the insider scoop on our business, culture, and tips on how to join us
to shape the future of
So we want to know what makes you jump out of
bed in the morning and hear all about your big, sometimes crazy ideas.
Share your story and tell us about your
ambitions - for yourself and Professional Products Division!
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