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Istanbul, Turkey, TR
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Marketing Senior Specialist

Country : Turkey Turkey

Region : İstanbul Avrupa

Town : İstanbul

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

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Job description

JOB DESCRIPTION
Objectives of this Role

  • Assist in the development and implementation of the company's brand strategy in the countries of the responsibility. Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness.

  • Execute marketing plans to reach target audience through identified channels. Manage the implementation of the PR programs, advertising and media campaigns and support e-commerce & wholesale.com with marketing POV to achieve the Business Plan. Ensure the alignment with the Global Marketing Strategy while building local relevancy.

  • Prepare marketing activity reports and metrics for measuring program success

  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends

  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team


  • Responsibilities

    • Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness

    • Media: Building up the media buying strategies. Creating or localization of content and coordinating the campaigns with ecomm and other functions.

    • Ecomm: coordination & site refreshments of levis.com.tr and marketplace based on the calendar build upon local priorities. Manage the performance marketing activities. Managing customization & eCRM programs.

    • CRM: Support the launch of new Levi's CRM program and contribute it with a growth mindset.

    • PR: running PR programs, planning and running projects and launches. Daily/weekly/monthly manage & monitor the activities and report follow ups. Operating influencer marketing and seeding activities. PR showroom management. All in a collaboration with local & lobal PR teams.

    • Social media: Overall strategy and execution. Manage and control the monthly social media plan, localization of global contents plus coordinate local content creation. Social media community management.

    • Channel marketing: following up the promo calendar, provide communication with shopping mall's marketing departments at any promo/campaign period.

    • Following A&P and all invoices of marketing department regularly and manage SAP process.

    • Perform regular site visits, to get a solid understanding of the markets and consumer.


    • Skills and Qualifications

      • Bachelor's degree in marketing, communications, or related field

      • Minimum of 4-5 years experience in a preferably global, branded consumer environment. Experience with an iconic brand is a plus-apparel, youth or entertainment industry.

      • Demonstrated ability to "read" the marketplace and be culturally connected to the youth-oriented consumer.

      • Existing connection with key fashion in media and opinion leaders.

      • Experience with product launches and/or integrated marketing campaigns

      • Track record of managing projects and working with cross-functional teams

      • Excellent command of both written and spoken English.

      • Strong interpersonal skills with strong verbal and written communication skills.

      • Proficiency with Microsoft Office

      • SAP Literacy is a plus

      • Attention to detail and accuracy

      • Information management & problem analysis and problem-solving skills

      • No military service obligation for male candidates.
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