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Social Media, Influencer Marketing , Activation Senior Specialist

Country : Turkey Turkey

Region : İstanbul Avrupa


Category : Communication

Contract type : Permanent

Availability : Full time

Job description

You've picked a great time to join Avon. We're the company that puts purpose, people and relationships at the heart of everything we do. The company that's 135 years young and only just getting started. As part of the Natura &Co family, we're committed to being the best beauty company for the world by generating a positive environmental, economic and social impact for our communities across the globe.

Role Type


What you'll be doing:

What you'll be doing:

Is accountable and responsible for managing the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns with a result of brand awareness and audience engagement increase across a range of social platforms

English speaking / writing skill is a must

Key responsibilities:

Key responsibilities:

Social Media Management

  • Develops strategies, TOV and visual identity to take Avon's social media presence to the next level.
  • Creates marketing and social media strategies and campaigns with the category briefs using both global and local assets.
  • Manages all social media platforms with the agency to make sure there is a cohesive communication in all channels.
  • Ensures brand consistency in marketing and social media messages by working with category teams and the copywriters & content planners.
  • Manages the creative agency in terms of contracts, budgets, time management, content creation and reports.
  • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms.
  • Provides training and guidance to marketing team members on social media implementation best practices and strategies
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Monitors the activities of the company competitors.
  • Manages the digital media usage both in terms of strategy and budget.
Influencer Management

  • Develops an influencer strategy for the brand and categories working with the global team.
  • Manages Avon Beauty Club Influencer platform
  • Identifies and liaises with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.
  • Manages relations with the influencers to make sure that all activations meet the necessary strategies and targets.
Activation & Advertising Management

  • Manages all activations and advertising with the creative agency to make sure the communication is in line with the briefing and company & brand strategy
  • Manages the creative agencies in terms of contracts, budgets, time management and content creation.
  • Researches and monitors activity of company competitors.
Media Management

  • Manages all media plans with the agency to make sure the communication is delivered inline with the target groups and inline with company & brand strategy
  • Manages the media agencies in terms of contracts, budgets, time management and content creation.
  • Grows and expands company media presence, plus increases presence on existing platforms.
What we offer:

At Avon, we believe beauty is for everyone and that it's beautiful to be you. We celebrate our differences, champion self-expression and are committed to inclusion for all. We embrace diversity and individuality to build a culture that represents our communities and enables everyone to bring their best self to work. We also support reasonable adjustments both within our recruitment process and job design when required to empower you to work in a way that works for you. Ready to be a part of it? Join us.
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